To begin gathering information, provide the client with a questionnaire that will provide information about the business and the product…
Know and target your audience. Do your research and those who are most interested in hearing what you have to…
Grab ‘em by the eyeballs: Seize your prospect’s attention with a powerful benefit-based, emotionally-driven headline. Support your headline: In a…
an article by: Ted Nicholas I’d like to share with you a simple suggestion that made one client an additional $2,000,000…
Three-Step Sales Copy Outline Exercise for Marketing Managers As a marketing manager, you work with your ad agency, copywriter, or…
The social marketing methods at your disposal are quite varied, but they all share five unique attributes. It‘s these characteristics…
The Writing Process Let’s talk about the first thing you have to do when you have to write copy. You…
Almost every small business marketer knows that they should gather testimonials to use in their marketing materials. The problem though…