What Keeps Your Customer Awake At Night?

Your customers are online right now, searching high and low for someone who can provide the exact product or service you offer. They’re desperate to find a company they can trust—someone who can answer their questions and solve their problems.

And when they find a company like that, they can’t wait to hand over their money.

So how do you find these eager prospects and convince them you are exactly the company they’ve been looking for?

You have to understand what makes them tick. What is their subconscious saying? Can you crawl into the conversation going on in their mind?

The Internet has created a brave new world where the CLIENTS has access to every ounce of information known to mankind. Two million blog posts are published every single day.

Your customers are sick and tired of sales pitches and salesy promises. Instead, they want substantive information that solves a problem, entertains or offers some other tangible value. Content drives the Internet, and your customers are desperately looking for someone they can trust to tell them the truth.

Content marketing is the key to your online success, because it gives you credibility while at the same time wearing down customer resistance to salesy messaging.

And it puts you in charge of the conversation.

So how do you know what your customers want to hear? Ask these questions:

  • What keeps your customer awake at night?
  • What are the problems they just can’t find answers to?
  • What do they find funny, heartwarming, or inspiring?
  • What pain points are keeping them from achieving their goals?
  • What gets them up in the morning?
  • Do they want to be a hero? Feel healthier? Spend more time with their kids? Prove something to the world?
  • “If I could only _________ ?

These questions give you a window into the soul of your ideal customer. Once you know what makes them tick, you can create content that speaks their language.

But You Can’t Just Give Stuff Away for Free—Can You?

You’ve heard it your whole life: There’s no such thing as a free ride. So you might be thinking—what’s the catch? If I’m supposed to create all this amazing content and give it away for free, what do I get out of the deal?

I’m so glad you asked, because your customer definitely will.

Content marketing is about providing beneficial, educational, or entertaining content—but there is a catch. You can’t just write great stuff and wait for the sales to pour in.

That’s why it’s called content marketing—not just content creation.

For content marketing to work, there has to be some actual marketing going on. That means you’re providing something of benefit to the customer and he or she is giving you something in return.

That something might be trust, greater exposure through social sharing, or an email address. And as you continue to deliver great content, your customers will move closer and closer to the sale.


Isn’t it time you take a serious look at the ad
hoc processes and streamline the protocols
to improve your clients’ experiences?
Schedule a 15-minute “Discovery Session”
to see what’s possible. No Risk Now. No Risk Later.

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