Download PDF by Susan Sweeney CA CSP HoF: 101 Ways to Promote Your Web Site

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644357

ISBN-13: 9781931644358

Expanding site site visitors takes artistic making plans and common upkeep. This ebook outlines instruments comparable to templates, checklists, and kinds in addition to suggestions like utilizing e-mail, hyperlinks, and web advertising that would raise the variety of repeat viewers and first-time hits.

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Also make sure that you review your site on both a Mac and a PC as sometimes your Web site looks different depending on the platform. Design your site for various screen widths. Try to accommodate visitors regardless of the screen resolution they use. Some Web users still run their systems at 640 pixels by 480 pixels; keep this in mind when designing your site. Use your Web traffic analysis software to determine the screen resolution preferences of your visitors. See Chapter 27 for more information on Web traffic analysis software and the reports you can access.

Almost every repeat traffic generator provides an opportunity for permission marketing and also for viral marketing. Make sure you review the repeat traffic generators you use on your site and incorporate the right permission and viral marketing elements. Use a What’s New Page for Repeat Visits A What’s New page can mean different things to different sites. 1. 1. You can use a What’s New page to tell visitors about updates to your company’s products or services. your site they do not have to search through your entire site to find out what is new.

Business owners who have a bricks-and-mortar location sometimes assume that their online storefront is an extension of their offline storefront and that they will provide exactly the same products and services online as offline. In some cases, fewer products are offered on-line than in the physical store. This is often the case if you are test marketing, but also if some of the products you sell in your physical location are not appropriate for online sales because of competitive pricing or shipping logistics.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF


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