Discover the Secret to Becoming a Content Marketing Champion

The secret to exponential profit growth and loyal, lifetime customers can be wrapped up in three simple words:

  • Educate
  • Entertain
  • Advise

Then, and only then, can you go after the sale. Once you grasp this concept, you will never look at online marketing in the same way again.

Do you want a better future?

Are you ready to rocket your business to astronomical success?

Are you willing to invest in your customers so they will invest in you?

Then content market is the secret weapon that will get you there.

To survive and thrive in the 21st century we all must build a smarter marketing system.  For many small business owners, the day-to-day demands of their business distract from bigger picture growth goals and personal aspirations. Tasks like “call this customer” and “email that estimate” take attention away from “start an online store” and “coach my child’s Little League team.”

This guide to help small businesses like yours recapture those dreams by showing you a better way to convert leads, grow sales and save time with a platform called the Perfect Customer Lifecycle.

In the guide, you’ll learn seven successful strategies for:

  • Capturing, nurturing and converting leads
  • Increasing conversions with highly-targeted communications
  • Saving time and money with marketing automation
  • Creating lifelong fans that advocate for your brand
  • So much more

There are seven distinct phases to the Perfect Customer Lifecycle:

  1. Attract Traffic

This includes all of the work you do to generate interest in your business, like website traffic, foot traffic, etc. that comes from online/offline advertising, partners, etc.

  1. Capture Leads

Smart businesses are very intentional about capturing contact information for interested leads as well as permission to follow up. You can’t follow up if they leave your site or store without giving you their info!

  1. Nurture Prospects

Let’s face it, some leads are hot, and some are not.  Smart businesses have appropriate follow-up in place to educate & build trust with their new leads. Some take 5 minutes to warm up, some take five weeks, some take five years, but when you nurture well, you are the one they think about when they are ready to buy.

  1. Convert Sales

Once prospects are hot, it’s time to turn them into customers. Whether you have a sales team, or you use automatic follow-up to get the job done, you’ve got to close the business.

  1. Deliver & Satisfy

What are you doing to make sure that every new customer is completely wowed by you? In addition to delivering your core service, there are many small but powerful strategies for creating happy customers

  1. Upsell Customers

We all know that it is significantly cheaper to resell a new product to an existing customer, but too often we aren’t systematic enough about offering additional products to customers who’ve already bought.

  1. Get Referrals

Finally, there are never any better leads than those who come from referrals. What are you doing to ensure that your customers are referring you when they get asked the questions.

The key takeaway to think about is, “How does it fit in your business?” How can you benefit from incorporating this thinking into the way you operate your marketing and sales functions of the business?

As I’ve watched business owners use the Perfect Customer Lifecycle guide to map out their marketing plans (many of whom actually stick it up on their wall in front of their desk as a constant reminder) here’s what I’ve observed:

  1. Chaos turns to order—Everything you are doing finally has a place.
  2. Goals become clear—Rather than doing stuff just to do it, each marketing activity has a distinct purpose.
  3. Gaps become clear—Now that the comprehensive plan is staring at you in the face, it’s simple to identify additional opportunities that you can jump on.
  4. Structure breeds innovation—Although counter-intuitive, the structure and focus you provide yourself while planning will free your mind up to powerful innovation.
  5. Printing and posting helps you execute—Those who print their one-sheet marketing plan and tape it to the wall where everyone can see it find that their ability to execute on the plan increases.

Small-business owners have to shake themselves out of that fear. The key to spinning a viral following that turns into business growth, is to get those power gears going faster so their momentum feeds the performance gears. Here’s how:

Engagement to Drive Monetization

  • You must be present to win; go where the market is.
  • Provide content that matters.
  • Personalize as much as possible.
  • Be consistent and maintain continuity at the right rhythm.
  • Respond quickly

Enlistment to Drive Acquisition

  • Look out for and identify super fans.
  • Make yourself accessible and listen.
  • Reward customers in ways that really matter.
  • Empower them to do cool things; this is what turns them into super users and capture the attention of their friends.

You’re probably wondering how all of this ties into the Perfect Customer Lifecycle. It’s simple really:

Acquisition = attract & capture

Engagement = nurture prospects

Monetization = convert, deliver, satisfy, up-sale

Enlistment = get referrals

No matter what you call it, those power gears are still present and have to be spinning fast if you want to grow your business virally.

I’m excited to dig deeper on this and share best practices for each phase of the lifecycle.


Learn more about the Perfect Customer Lifecycle?
Schedule a 15-minute “Discovery Session”
to see what’s possible. No Risk Now. No Risk Later.

 

 

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